Farmasiet
Online pharmacy
At breakneck speed, Farmasiet has grown to become Norway's largest online pharmacy. With its new and robust IT architecture, the online pharmacy can now offer more personalized content, create targeted marketing and deliver world-class customer experiences.
Client
Farmasiet
Year
2019–ongoing
Services Delivered
Development and architecture
UX Design
Design research
Insight
Concept development
Content production
Areas
Digital service platform
Episerver DXP
inRiver PIM
Assignment
Farmasiet.no (formerly ‘komplett-apotek.no’) wanted to deliver the best user experiences, to streamline its operations and to create a solid basis for long-term growth. To achieve these goals, a new e-commerce platform and an improved architecture were needed.
Our assignment from Norway's largest online pharmacy was clear: create the best digital shopping experience in the industry built on a reliable and future-fit platform that facilitates scaling and growth.
Excellent digital customer experiences are no longer ‘nice to have’ – they are a requirement for success with any online store. With our new solution, I'm sure we've created one of the best digital shopping experiences in the industry.
Results
- 25% growth in conversion in January 2021 compared to January 2020.
- 50% increase in direct traffic and conversion rate from 2021 to 2022.
- 300% increase in organic traffic within focus areas.
- 61% increase in conversion rate from organic traffic.
- 98% increase in revenue from organic traffic.
With the new Farmasiet.no site and a completely new e-commerce platform, Forte Digital has delivered a modern technical solution that supports long-term growth and profitability.
Digital service platform
With the new e-commerce platform, Farmasiet’s online store has been equipped with a buffer between the tame and disciplined data in the core systems and the free-flowing "wild" data that is created by the customers themselves through their shopping behaviour in the online store. The result is that Farmasiet can now use valuable data in a far better and more efficient way than previously to develop relevant products and services, personalization and excellent customer experiences.