DefShop: New business in e-commerce industry for Forte Digital

Florine Bruns
28 Nov 2023

As part of the collaboration, Forte Digital transformed the brand identity of DefShop, the leading streetwear e-commerce provider in Europe, into a digital user experience that drives organic traffic and therefore online sales. For the relaunch of www.def-shop.com, the digital specialists optimized the user flows and interactions of the users and revised the digital design system - for a new kind of digital user experience.

Shopping experiences are key to sales success

At a time when brands are increasingly investing in acquiring, building and maintaining direct customer relationships, shopping experiences are crucial to sales success. Dr. Franco Lucá, Managing Director of DefShop: "With the help of Forte Digital, we offer our shoppers a unique shopping experience that keeps them coming back to our store and increases brand value with every visit."

Digital innovations increase competitiveness

The collaboration is a response to the challenges of e-commerce, which is undergoing massive change: The cost of traffic is rising, performance marketing is becoming increasingly competitive and expensive, and organic reach on social media is becoming a thing of the past. New technologies such as AI and metaverse are changing the way people search for products, and platforms are trying to get a bigger slice of the pie by covering larger parts of the customer journey.

"At DefShop, brand and user experience merge to create a unique commerce experience for the target group."

"At DefShop, brand and user experience merge to create a unique commerce experience for the target group. We are proud to work with DefShop on this project and to improve the digital shopping experience in a sustainable and measurable way," says Joachim Bader, Managing Partner of Forte Digital Central Europe.

About DefShop:

The heartbeat of the streetwear scene. With its impressive range of current trends and timeless classics, DefShop has established itself as the first port of call for streetwear enthusiasts. DefShop's range includes everything from urban must-haves to exclusive drops that can't be found anywhere else. DefShop is characterized by a passion for authentic style and quality, which makes the store not just a place to shop, but a true experience. At DefShop, everyone has the opportunity to find their individual expression - a place where the street comes alive.