Pitch win: Forte Digital gains MPREIS as a new customer and becomes Lead Digital Consultancy

Forte Digital Central Europe wins multi-stage, international pitch for digital experience and eCommerce of Austrian food retailer MPREIS.

Customer loyalty through sustainable digital products

Digital Consultancy Forte Digital Central Europe is now working for MPreis, one of Austria's leading retailers. The aim of the engagement is to sustainably bind consumers to MPREIS by means of digital products and to strengthen eCommerce.

"Forte Digital's experience in the field of grocery retail, its data-driven approach and its extensive expertise in commerce technology convinced us. We always want to guarantee our customers the best possible shopping experience. Digital activities help us to stay in even closer contact with them," says Ulrich Theilmann, Head of Digitalization at MPREIS, explaining the decision to work with Forte Digital Central Europe.

Food retail in focus

The collaboration with MPREIS is a further step for Forte Digital to consolidate its position in the digital consulting market. "One of our key areas of work is retail/commerce and food retail in particular. In addition to the Norwegian retail company NorgesGruppen with more than seven brands in its portfolio, we also support DefShop and Civilist. We are delighted to now be able to contribute our expertise to MPREIS," says Bader.


Over 150,000 people rely on the variety of products and prices offered by MPREIS every day. The modern grocery retailer is represented by over 300 emotionally aesthetic stores in the Alpine region. With its roots in Tyrol, the responsible family-run company is always at the crossroads between tradition and innovation. This is reflected both in the product range and in the architecture of the stores. It is important to MPREIS and its more than 6,000 employees to fulfill the most diverse wishes of customers with regional products and international trends.

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