Relevant information at the right time in the right place

Today's consumers demand digital products and services that are relevant and personalized. They expect to receive relevant information in the right place and at the right time – and that this information is tailored to each individual user's needs. Commuters and drivers are no exception.

With 500,000 members and 175,000 customers at NAF's service centers annually, the organization has a clear goal of meeting these expectations. A modern and personalized Naf.no is at the core of this goal.

As society undergoes comprehensive digitalization, NAF realized that their websites were not equipped for a comprehensive omnichannel strategy, and the old naf.no solution had reached its 'end-of-life.' At the same time, NAF recognized that they were dedicating more resources to maintaining existing solutions rather than creating new services and content that provided value to their members.

With Forte Digital as their digital partner, NAF aimed to create an entirely new solution based on the latest technology and with an even greater end-user focus.

NAF, in collaboration with Forte Digital, has built a new naf.no platform based on headless CMS principles. After a period of testing and verification, Sanity.io was chosen as the content and publishing solution.

Sanity is used for content production, both for purely editorial content (articles, tests), third-party data, and for enriching information that is initially based on integration with underlying expert systems or sources.

In practice, this means that the content is located and maintained in one place, thus avoiding duplicates and resource-intensive updates of various versions, because Sanity is channel-agnostic. It simplifies and streamlines the work significantly. The content platform is built on top of technologies such as cloud-based services, automatic 'build and deploy,' and APIs.

In parallel with the development of the platform for naf.no, NAF has undergone a revitalization of its visual identity. Forte Digital, along with other teams at NAF, has also developed a new design system that ensures that the content and various services have the same visual expression across all channels and areas within NAF.

With a new solution for naf.no and a digital service platform, NAF has gained a new springboard for digital success, especially in the work with content and the omnichannel experience. The platform enables the largest interest organization in the Nordic region to spend less time and resources on maintenance and more time on what really matters: creating better content, products, and services for its members.

At the same time, it has become easier to work in a more test- and hypothesis-driven manner, thereby creating relevant digital user experiences. NAF is already seeing the results with increased traffic and higher Google rankings.

Based on the new naf.no and the digital service platform, NAF has, among other things, launched a completely new electric car guide, providing an overview of all electric cars in Norway, utilizing data from various sources and facilitating editorial enrichment. In this way, they have automated time-consuming processes such as manually collecting data.