As one of the country's largest membership organizations, Virke provides analysis, industry advice, services, and insights to more than 25,000 businesses in Norway. Virke wanted to provide more personalized, targeted, and relevant information to its members, but was held back by technical debt and a lack of data structure.

The data sources that were to be used for insights were, for example, scattered, not reusable, and in some cases non-existent. This resulted in significant resources being spent manually gathering and interpreting data. The insights for Virke to improve were not broken down into a detailed enough level to be used strategically or operationally.

Virke's new data platform has enabled them to launch new digital products and services for their members at a much faster pace, speed, and scalability than before.

Virke now offers a digital solution where existing insights for the retail and service industry are collected, and entirely new and unique insights are established. The solution is called Virke Insight and provides users with relevant insights on:

• Macro-trends in commerce, e-commerce, forecasts, and other parameters that are important to keep track of.
• Tailored and relevant member information adapted to the industry to which they belong.
• Monthly reports on the industry's status for members of the fast index.

Insight and customer data are crucial for Virke to create the best member experiences. The new data platform helps Virke to collect and analyze data about its members so that they can offer more relevant information and increased personalization.

The main values that a data platform provides for Virke are:

• Launching new services quickly
• Increased innovation ability and pace
• Scalability
• Increased competitive advantage
• Improved user experience